Surf Your Way to a Smarter Website

As colleges and university Financial Aid Offices continue to look for ways to actively engage with their students, the adoption of AI communication platforms has skyrocketed. With the emergence of solutions such as Chat GPT, more and more solutions have begun to rely on generative AI technology. While generative AI is truly powerful, it is reliant on web-based content to generate answers. The responses it generates are only as good as the content that is available on your website. Generative AI does not know if the answer is correct. It only knows how to go out and find relevant content to provide as a response, without checking its validity or accuracy. 

This leads to the following question: How confident are you that the content on your Financial Aid website is accurate and consistent? While many colleges and universities have been going through website redesigns, these projects tend to focus on site navigation, overall site architecture, and look and feel. Of course, ensuring students feel welcome and can easily navigate your site is critical, however the content that actually lives on your web pages is just as critical. 

BrAInWav partners with colleges and universities to perform a comprehensive content audit of your Financial Aid site to ensure your content is accurate, up-to-date, compliant and digestible by both students and AI.